CRISIS COMMUNICATION

Collect. Synthesize. Inform.

Developing a plan

  • Create a comprehensive, step-by-step communication plan that supports the Organization's Emergency Operations Plan.

  • This document will provide guidelines, contact information, and procedures for how information should be shared during all phases of an unexpected incident that requires immediate action.

Emergency vs. Non-Emergency Examples:

EMERGENCY ALERTS

  • Severe weather alerts

  • Services interruptions

  • Road closures

  • Traffic updates

  • Construction projects

  • Evacuations/Shelter in Place

  • Missing Person

  • Suspect at Large

NON-EMERGENCY ALERTS

  • Holidays

  • Office Closures

  • Recycling/Trash Pick-up

  • Employment Opportunities

  • Special Events

Emergency Messaging

  • Phone calls, emails, and text messaging through the use of the Mass Notification System

    • geotargeted if necessary

  • Social Media

  • Media Relations (press conferences, press releases)

Media Training

Media Training is available for business owners and staff members, municipality commissioners/council members, and nonprofit board members:

  • A specialized form of communication training for interacting with media

  • Provides preparation for delivery of the key message ("unified voice") through the use of official statements

  • Learning how to predict questions and avoid common "traps"